“Best/Worst” is a web series that interviews people on the street and asks them to either describe their best day in life thus far, or their worst. It’s a study in humanity and the perspectives (positive and negative) that we all carry with us. It is still in production and I can’t wait to see the episodes. Here is the identity I did for the program.
When I started out as a young blood graphic designer, I did a ton of dj flyers. I loved trying to come up with mini concepts for the pluggers (old school term for flyer) and treat them as little storyboards for a movie that only existed in concept. I don’t do as many flyers these days as I’d rather work on multi-component branding campaigns; but every once in a while I will get an opportunity to play. This was one of my favorites from the past several years as it was very typographically playful and modern in look and feel.
Adult Skateboards was an up-and-coming new company founded by two 30-somethings who didn’t like the idea of having to stop skating as they got older. They asked me to develop their logomark and a unique visual narrative. With a name like “Adult”, I thought it’d be fun and memorable to use images of everyday, mundane activities such as grocery shopping, mowing the lawn, washing the car, getting a haircut, etc as visuals for their marketing and advertising endeavors. The company never got to far, but I’ve always had a fondness for this retro aesthetic for a youth oriented sport. Ah, the irony.
I have designed typefaces for close to 20 years now. I am not as obsessed with bringing a commercially viable font family to market anymore, as much as I am still motivated to try and come up with unique letterforms. So here is one of those experiments for your enjoyment. All I ask is that you do not redistribute it. Note: this is a handset typeface which means the file is vector based – i.e. you will have to move the letters around one by one to assemble words. Feel free to download it and use in your personal or commercial projects.
A sunlit, contemporary pilates studio in Chicago’s Lincoln Park and Old Town neighborhood offering small group classes and individual instruction – asked me to design their logomark, and full identity suite when they first opened in 2013.