Adult Skateboards was an up-and-coming new company founded by two 30-somethings who didn’t like the idea of having to stop skating as they got older. They asked me to develop their logomark and a unique visual narrative. With a name like “Adult”, I thought it’d be fun and memorable to use images of everyday, mundane activities such as grocery shopping, mowing the lawn, washing the car, getting a haircut, etc as visuals for their marketing and advertising endeavors. The company never got to far, but I’ve always had a fondness for this retro aesthetic for a youth oriented sport. Ah, the irony.